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27 March 2008 The Lime Envelope wins at the PRISA PRISM Awards 2008 The Lime Envelope, is thrilled to have scooped an award at the illustrious PRISA PRISM Awards, held on the 26th March. The PRISA PRISM Awards illustrate to the world the best of South African public relations, and aims to promote excellence in the public relations industry. The Lime Envelope walked away with a silver award in the hotly contested Media Relations category, for the outstanding media relations campaign conducted for Your Baby Show™ in 2007. The campaign achieved extensive regional, national and international print, radio, television and digital media coverage of both the expo and the Guinness World Record for the largest gathering of pregnant women at the Johannesburg Your Baby Show in May 2007. According to Sarah Martin, Director of The Lime Envelope, “We are thrilled by our first ever win in the PRISA PRISM Awards. 2007 was a great year for The Lime Envelope with a number of hugely successful media relations campaigns for new and existing clients, and this award is really the cherry on top.”
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20 February 2008 The Lime Envelope to think out of the box for The Clear Box Company Through-the-line communications agency, The Lime Envelope, is pleased to announce the latest addition to its portfolio – The Clear Box Company SA. The Clear Box Company’s strong but stylish plastic boxes are the answer to every shoe addict’s prayers, providing storage solutions for sandals, pumps, stilettos, ankle boots, knee-high boots and more. The range also includes storage boxes for accessories, luxury fabrics and hats, as well as for men’s shoes. With extensive experience in Media, Marketing, B2B, Consumer and Expo PR, The Lime Envelope offers clients a complete communication service including: public relations, media relations, media planning, direct marketing, copywriting, relationship building and management, design and advertising, promotions and promotional items, events, launches and conferences. |
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18 February 2008 Primedia Face 2 Face appoints The Lime Envelope Through-the-line communications agency, The Lime Envelope, has been appointed by Primedia Face 2 Face as its PR partner. Face 2 Face promotes and distributes brands nationally to black consumers in the LSMs 2-6, and offers its clients a mix between sales, distribution and face-to-face communication directly with township and rural consumers. Face 2 Face joins CineMARK, Bateleur Khanya Research Solutions, Creative Licence Design, Samplex, SAMRA and Tide Media on The Lime Envelope’s list of clients in the media and marketing sectors. With extensive experience in Media, Marketing, B2B, Consumer and Expo PR, The Lime Envelope offers clients a complete communication service including: public relations, media relations, media planning, direct marketing, copywriting, relationship building and management, design and advertising, promotions and promotional items, events, launches and conferences. |
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30 October 2007 The Lime Envelope appointed to organise SAMRA Conference again in 2008
Following the enormous success and superb organisation of the 2007 SAMRA Conference, The Lime Envelope has been contracted to organise the 2008 SAMRA Conference.
The 2008 SAMRA Conference will take place at the Royal Swazi Sun in Swaziland’s Ezulwini Valley from the 27th to the 28th
of May.
Kerry Oliver, SAMRA Conference Manager for The Lime Envelope, says “The theme of the 2008 SAMRA Conference is ‘new’ – challenging researchers to bring
something different to the conference, and what could be more different than taking the SAMRA Conference across
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Royal Swazi Sun’s sweeping verandas, large oak trees and wide open spaces make this a picturesque venue, and the combination of Swazi hospitality and state of
the art conference facilities make it an ideal venue for the 2008 SAMRA Conference.
According to Sarah Martin, Director of The Lime Envelope, “Over the past few years we have built a really great relationship with the marketing and marketing research
media, which has resulted in great coverage of the SAMRA Conference. Last year, taking over the organisation of the conference enabled us to take this to a
whole new level, as we were able to take the media’s needs into account from the word go. We hope to build on this yet further in 2008, and are certain that
the cross-border nature of the conference will enable us to achieve international as well as local coverage of the conference.”
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28 May 2007 The Lime Envelope celebrates a successful SAMRA Conference
The 2007 SAMRA Conference, which took place at the Spier Wine Estate in Stellenbosch on the 24th and 25th of May, was one of SAMRA’s most successful conferences to
date, with 170 delegates from all over
Stellenbosch’s winter weather was not able to dampen the delegates’ spirits, with each evening of the conference filled with delicious food, lots of Spier wine,
roaring log fires and chances for delegates to catch up with old friends and make a few new ones. The gala dinner on the final night of the conference was
vividly decorated in both the earthy and bright colours of
According to SAMRA Conference Head, Suzanne Broadley, “Spier provided the backdrop for a really successful conference. The combination of the venue, great weather,
super guest speakers and well facilitated sessions, as well as the substantial number of delegates (up to and including even the very last paper!) really underpinned the
clear passion that this industry has.
Shirley Benney, Chair of SAMRA, says “The professionalism of the selection and judging of the papers and the high standard of the papers presented has set the scene for future conferences. I hope this will create a buzz in the industry and so raise the standards even further going forward. "The conference ran smoothly from start to finish thanks to superb organisation by The Lime Envelope, and the comments that we received from both delegates and the media were not only very positive but also indicated that this was the best SAMRA Conference yet," says Kerry Oliver, who managed the SAMRA Conference for The Lime Envelope. A few of the comments that The Lime Envelope received from the media, delegates and SAMRA: "Thanks for inviting me to the conference. I really enjoyed it. It was slick, well-run, interesting presentations and beautiful venue." - Gillian Jones, MarketingWeb and The Media
"What a success SAMRA was! Well done to the Lime Envelope!!" - Fulvia Becatti, Marketing Mix "I really enjoyed the conference." - Di Paice, BRAND "Good to hear from colleagues in (the) research industry who attended (the 2007 SAMRA Conference) that it was a really GREAT conference. Well done!" - Dr Marietjie Strydom, GCIS "Congratulations once again on a very well organised event." - Josias Wolhuter, Eskom "Thank you for all you have done to help us achieve a really successful conference. Your hard work is appreciated."
- Shirley Benney, SAMRA Chair
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Kerry MacKenzie (Media Manager), Kerry Oliver (Agency Manager), Sarah Martin (Agency Director) and Isaac Mohlamonyane (Account Associate). |
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Suzanne Broadley (SAMRA Conference Head) and Kerry Oliver (Agency Manager). |
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Kerry MacKenzie (Media Manager), Isaac Mohlamonyane (Account Associate), Sarah Martin (Agency Director) and Kerry Oliver (Agency Manager). |
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Kerry Oliver (Agency Manager), Kerry MacKenzie (Media Manager), Gillian Jones (MarketingWeb and The Media), Sarah Martin (Agency Director) and Fulvia Becatti (Marketing Mix). |
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16 May 2007 The Lime Envelope secures Preggi Bellies The Lime Envelope has secured another new account - Preggi Bellies (South Africa's premier exercise programme for pregnant women). |
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29 April 2007 More new accounts for The Lime Envelope The Lime Envelope has secured two new accounts - Creative Licence (a graphic design and brand mentoring company) and Samplex (a promotional company that offers a full range of below-the-line services including promotions, launches, design, production, merchandising and field marketing). |
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5 February 2007 The Lime Envelope appointed to run 2007 SAMRA Conference Following the enormous success of The Lime Envelope's media relations campaigns for the SAMRA Conference in 2005 and 2006, as well as for SAMRA itself, The Lime Envelope has been appointed to run the 2007 SAMRA Conference at Spier Wine Estate in Stellenbosch. According to Kerry Oliver, Agency Manager of The Lime Envelope, "The response from the marketing research community has been fantastic. More than three months before the conference, we've already got more than 100 delegates booked, and we're hoping for the most successful SAMRA Conference in years." |
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2nd January 2007 The Lime Envelope finds new roots in Fourways
The Lime Envelope has moved and is now flourishing in Fourways.
Ground Floor, Building 816/1, Diamond House
Hammets Crossing Office Park
Selbourne Road
Fourways
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29th November 2006 The Lime Envelope celebrates a successful year with 'Urban Sundowners' at Melrose Arch On Tuesday the 28th of November 2006, The Lime Envelope celebrated a successful 2006 with clients and friends from the media with stylish 'urban sundowners' at the Obert Contemporary Gallery in Melrose Arch. The 'urban sundowners' captured the essence of The Lime Envelope's 'out of the envelope' thinking... a funky venue with an art exhibition that got everyone talking, simple, elegant lime decor, the sounds of Café del Mar, a freely flowing bar that kept everyone talking, and deliciously creative finger food with a twist of lime that kept everyone going back for more. The evening was a great opportunity for clients to meet the media, for the media to get to know The Lime Envelope a little better, and for great ideas for 2007 to be discussed. To see who was there, click here . |
Obert Contemporary Gallery in Melrose Arch, complete with a twist of lime for the occasion |
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Kgomotso Maleswana (Intern), Kerry Oliver (Office Manager), Sarah Martin (Director) and Kerry MacKenzie (Account Executive) of The Lime Envelope |
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26th October 2006 The Lime Envelope secures two new accounts The Lime Envelope is thrilled to announce that it has secured two new accounts - Creative Technologies (the world leader in digital entertainment products for the personal computer and the Internet) and Multipath (call centre specialists). |
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2nd October 2006 The Lime Envelope boosts numbers at rAge with an extensive PR and advertising campaign rAge, the ultimate computer, gaming and technology expo exploded into action at the Coca-Cola Dome in Northgate, Johannesburg from the 29th of September to the 1st of October. This was rAge’s fourth year of showcasing the most popular and cutting-edge computer and video games, technology, gadgets and products, and with 60% more floor space, the biggest ever gaming LAN in South Africa (1200 gamers), international gamers competing in the Quake 4 competition, the launch of the Xbox 360,a worldwide announcement from ATI, more than R 5 000 000 in media coverage, and more than 15 000 visitors to the expo, the expo was bigger and better than ever before. The Lime Envelope embarked on an extensive PR and advertising campaign for rAge for four months prior to the event, across the mediums of online, print, radio and TV - which meant that, as one journalist put it, "If you have not heard about rAge the chances are that you have been stranded in a deserted cave in the Karoo somewhere". This resulted not only in an increase of visitors to rAge, but also in the number of media who were interested in visiting and covering the event. The Intel-sponsored Press Office, managed by The Lime Envelope, boasted an ADSL connection and a number of laptops, which meant that in addition to having a quiet area to conduct interviews and collate notes, media visitors to rAge were also able to submit their stories right from the venue. |
Stacey-Kim Maree (PC Format), Therese "Trito" Andersson (girlz Of destruction - International all-girl gaming team), Hanleigh Daniels (Beeld), Tim Brown (VIA Technologies) |
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The journalists from el33tonline.com filing the day's stories using the Intel-sponsored laptops |
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10th July 2006 The Lime Envelope organises Teljoy-sponsored 18th Birthday Party for Reach For A Dream This July saw Reach For A Dream celebrating its 18th birthday, and with this in mind, Teljoy, a company that has been making dreams come true for over 30 years, sponsored a huge birthday party for the Reach For A Dream Foundation on Friday the 7th of July, organised by The Lime Envelope.
“Helping children believe in the power of their dreams” is the objective of the Reach For A Dream Foundation, and, since its inception, it has been successfully
giving hope and encouragement to more than 6300 children a year (of all income groups, races and creeds) in their fight against life-threatening illnesses.
A number of South African celebrities, including Danny K, PJ Powers, Andre Nel, Baby Jake Matlala, Claudia Henkel, Mo the Vodacom Mascot, and the Smarties Man, attended the party, spending some time with their young fans and bringing smiles to many young faces. |
SA Cricketer, Andre Nel, with a young fan and a stilt-walker from Smile Makers |
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Musician, Danny K, and a clown from Smile Makers paint the face of one of the Reach For A Dream children |
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22nd March 2006
Praise for The Lime Envelope's Media Relations at the 2006 SAMRA Convention
The Lime Envelope recently succeeded in securing an unprecedented amount of media coverage and the largest number of media attendees to date for the 2006 SAMRA Convention held at the Dikhololo Game Lodge in the North West. In addition to this success, the agency received praise from all of the media representatives who attended the Convention. The comments below, received from Biz-Community's Louise Marsland, say it all:
"Thank you for the superb press organization and support at the SAMRA conference last week."
"It was the best organized conference from a media perspective that I have ever been too. All my requests were taken on board, you and your staff were very
attentive to the media and it made it so much easier for us to do our jobs as a result."
"The SAMRA organizers were also very receptive to our needs. It was a lovely event and very rich in copy – I got more stories out of this conference than any other I’ve attended in this industry.” |
Sarah Martin (Director, The Lime Envelope) with Gillian Jones (Marketing Web and The Media) and Fulvia Becatti (Marketing Mix). |
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Louise Marsland (Biz-Community) with Sarah Martin (Director, The Lime Envelope). |
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