the lime envelope

what's in the envelope?

Public relations is about much more than just pitching stories to the media or sending out press releases. Rather, public relations covers a number of activities that assist in communicating specific messages to specific target audiences.   

The term public relations typically encompasses strategic planning, publicity, community relations, internal relations, stakeholder relations and social responsibility, and within each of these strategies, the public relations industry utilises various tools to meet the client’s objectives.  These tools typically include: press releases, feature articles, product placement, giveaways and competitions, features and surveys, below-the-line advertising, advertorials, newsletters, promotions, events and relationship management.  

Sometimes, the same tools are used over and over again, and public relations can become staid – but never at The Lime Envelope.  The Lime Envelope says that with a large helping of creativity, a lot of hard work and dedication to the client’s cause, public relations can be fun, worthwhile for all parties concerned and hugely successful.

The Lime Envelope is a public relations agency that is able to provide clients with all the strategies and tools necessary for a complete communication service - from the proactive writing, management and placement of information in the media (i.e. getting ink and airtime), to promotion concept and implementation, to event planning and co-ordination. 

The Lime Envelope team has a combined industry experience of 25 years and is committed to fair industry practice as outlined by the industry regulatory authority – PRISA (The Public Relations Institute of South Africa).